Apple Unveils iPhone 17 Series with Enhanced AI Capabilities and Revised Pricing
Apple's latest product launch introduces the iPhone 17 Air, Watch Series 11, and AirPods Pro 3, all set for release on September 19. The iPhone 17 Air, starting at $999, features the A19 Pro chip, enabling on-device large language model processing. Apple's marketing chief Greg Joswiak highlighted the chip's second-gen caching and machine learning accelerators, claiming triple the computational power of previous models.
The standard iPhone 17 retains its $799 price point but gains a 6.3-inch display with ProMotion technology and unspecified camera upgrades. Storage tiers and pricing have been adjusted across the Pro lineup, with the iPhone 17 Pro now starting at $1,099—a $100 increase from its predecessor.